“Hey, I’m Katie, created just for you. You can imagine and create me just the way you want,” says the female voice in ads placed on Facebook, Instagram, and other Meta products.
As she speaks, the video cycles through clips of AI-generated women engaged in a variety of sex acts.
It’s one of thousands of sexually explicit or suggestive ads that recently appeared across Meta’s products. Some, like the “Katie” ad, promoted pornographic AI girlfriend apps; others directed users to AI nudifier websites that can generate an explicit video of a person from a single uploaded photo.
The ads featured AI-generated images of women removing their shirts to expose bare breasts, pulling down their shorts and pants, humping and gyrating, and appearing to give manual erotic stimulation, among other acts. Some ads featured an AI-generated video of Taylor Swift seductively sticking a finger in her mouth.
Indicator identified more than 2,000 ads for AI girlfriend apps/sites and over 1,000 for nudifier services that broke the platform’s rules. Most were placed since Meta’s June announcement that it had implemented new ways to detect ads for nudifiers and other nonconsensual image generation tools.
The findings follow reporting from Indicator and the American Sunlight Project earlier this month that found over 4,000 nudifier ads had appeared on Meta’s products since the company's June announcement.
Daniel Roberts, a spokesperson for Meta, said the company removed the latest ads flagged by Indicator and disabled the accounts behind them. He said the company continues to invest in technology to detect violative ads and accounts.
Over the past year and a half, Indicator's sustained reporting on nudifiers and undress apps has caused Meta and Google to remove thousands of ads, and played a role in Meta filing a lawsuit against a company that operates a large nudifier network.
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