“Ever want to see how your neighbor would look in a tiny crop top?”
“Dress up your buddy’s wife in a Tiny latex dress.”
“Ever wonder how your college crush would look in a cheerleader outfit?”
Those are some of the lines used in dozens of Facebook and Instagram ads for DressXme, a tool that allows you to upload a photo of a person and use AI to change their outfit. Users who clicked the ads were taken to a website with a prominent “Undress” button that could instantly depict anyone in underwear or lingerie.
DressXme’s marketing and “Undress” option bear similarities to nudifier/undress apps that have used Meta ads to help generate an estimated millions in customer revenue, according to a recent Indicator analysis. Such apps typically conceal their ownership and use AI to remove all, or nearly all, clothing from an uploaded image.
But instead of being operated by a shady overseas player, DressXme is made by DressX, a US company that runs the DressGO kids fashion game on Roblox, has partnerships with Lacoste, PUMA, and Snapchat, and has received recognition from Vogue and Fast Company for its digital fashion products.
DressX is headquartered in Los Angles and raised nearly $15 million in financing in 2023, according to an SEC filing. Beginning in late June, it ran Facebook and Instagram ads for dressxme.com, one of the company’s AI-infused products. The ads typically used 3D or AI animations of attractive young women and encouraged users to upload images of other people and dress them in sexually suggestive outfits.
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