“Ever want to see how your neighbor would look in a tiny crop top?”
“Dress up your buddy’s wife in a Tiny latex dress.”
“Ever wonder how your college crush would look in a cheerleader outfit?”
Those are some of the lines used in dozens of Facebook and Instagram ads for DressXme, a tool that allows you to upload a photo of a person and use AI to change their outfit. Users who clicked the ads were taken to a website with a prominent “Undress” button that could instantly depict anyone in underwear or lingerie.
DressXme’s marketing and “Undress” option bear similarities to nudifier/undress apps that have used Meta ads to help generate an estimated millions in customer revenue, according to a recent Indicator analysis. Such apps typically conceal their ownership and use AI to remove all, or nearly all, clothing from an uploaded image.
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